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Growth Marketing

Growth Marketing

Data-driven strategies to boost customer value and scale your business effectively.

Data Intelligence

Data Intelligence

Unlock the power of data with advanced analytics and insights to guide decisions.

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Consulting

Expert guidance to solve complex business challenges and drive transformation.

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Ride Every Stride

Premium Equestrian E-commerce Brand

A premium equestrian brand offering quality products for passionate riders and horse enthusiasts across North America.

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Ride Every Stride offers premium equestrian products for riders and horse enthusiasts across North America. Known for their commitment to quality and performance, they cater to a niche yet passionate customer base. To accelerate online sales and improve advertising efficiency, Ride Every Stride partnered with our digital marketing agency to launch a data-driven PPC service campaign targeting high-intent equestrian shoppers.

Industry

Equestrian Retail

Technologies

Google Ads, SEO, E-commerce

Year

2022

Country

Canada

Ride Every Stride

Our Services for Ride Every Stride

Ride Every Stride, a specialized e-commerce brand, partnered with our digital marketing agency to launch a data-driven PPC service campaign focused on accelerating online sales and improving advertising efficiency. Our goal was to maximize online visibility for their premium equestrian products while maintaining a lean and efficient Return on Ad Spend (ROAS).

Our Strategy and Challenges

The challenge was to build a performance-focused Google Ads campaign that could both drive conversions and deliver an exceptional Return on Ad Spend (ROAS) within a 90-day window. Our strategy was a multi-channel PPC service approach tailored to the client’s audience and product mix, ensuring full-funnel coverage from discovery to conversion.

Paid Marketing

Targeted Conversions: We executed a multi-channel PPC strategy integrating Shopping Ads, Search campaigns, and Performance Max campaigns to cover the full Google Ads ecosystem.

Best ROAS

Maximizing ROAS: Shopping Ads promoted best-selling products to capture high-converting traffic, ensuring a focus on profitability.

Search Engine Optimization

High-Intent Traffic: Search Campaigns targeted transactional keywords (e.g., "premium riding boots") to reach users with strong purchase intent.

Shopping Ads

Broad Reach & Efficiency: Performance Max Campaigns leveraged Google’s full inventory to expand reach while dynamically showcasing top-performing products.

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Services Delivered

Our comprehensive digital solution delivered the following key features and services:

Complete website redesign with heritage-inspired UI

PPC Strategy & Campaign Setup

Continuous Performance Monitoring

Search Campaign Management

Performance Max Implementation

Full-Funnel Coverage

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0%
User Friendly
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Responsiveness
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Conversion Rate
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SEO Optimized
Our client, In His Own Words

Stay ahead of the curve with expert tips, industry trends, and actionable strategies—designed to help your business thrive in the digital era.

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The digital age is not just about technology; it's about human connection.

Ride Every Stride

The campaign not only boosted immediate sales but also demonstrated the power of a focused Google Ads strategy for niche eCommerce brands. Our work with ITXITPro reinforced how a well-executed campaign by a skilled digital marketing agency can deliver high profitability in a specialized market, achieving an exceptional 1,021.13% ROAS.

4.7

Average Rating

10

years experience

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