Category: Ecommerce

Did you know that most consumers, especially Millennials and Gen Z, prefer to buy from brands with a clear purpose? A landmark Cone/Porter Novelli Purpose Study found that 79% of consumers are more loyal to purpose-driven companies.

Global e-commerce is expected to grow by over 50% in the next few years, reaching trillions in sales. This incredible growth isn’t just about more people shopping online; it’s about a total transformation in how they shop. For businesses, the challenge is clear: keep up or get left behind.