In the month of July, we ran a paid marketing campaign on social media channels of the AA Living, focusing mainly on their Facebook Page and Instagram Account.

During the campaign, we have generated 54 purchases from the ad spend of Rs. 8,689. The paid campaign included two ad group campaigns:

1. A post engagement campaign, where we boosted the post on the page.
2. Four separate custom ad campaigns, each targeting different product categories in the sale section of the website.

This campaign generated a total revenue of Rs. 86, 980 (excluding the indirect purchases from ad campaign). So, overall, the campaign generated an ROI of over 900%.